The list of names first proposed amounted to 2,000 names, which were later reduced-by standards and requirements-to 150 names, and then again to five names.
XLINE DUBAI MARINA SERIES
A series of discussions took place about the meaning of the name and how it could reflect the project’s remarkable global identity, human dimension, and ambition. All that is because His Royal Highness sees that the name represents the cultural and civilised dimension of the universality of the project. The Crown Prince and Chairman of the Board of Directors of NEOM, His Royal Highness The Crown Prince Mohammed bin Salman, discussed and deliberated with members of the project’s founding committee-in addition to experts and field experts-on an apt name for such a project with a global perspective.Īs the Council held its first meetings to discuss related issues, among the items on the agenda was the search for a name that would represent the identity and symbolism of the dream project. It is therefore expected that the “future” will be intimately linked to NEOM’s core identity, name, values, and vision. Coming from the future, even before it was launched, this is how NEOM was born and this is how its founder, His Royal Highness, Crown Prince Mohammed bin Salman, envisioned it, as he laid its foundations for the NEOM Company, as the future, an agent of progress and change.
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